Getting their hands on a majority of the rooms in this home, the Dwell Designers helped the clients along the way with their new build! Merging the personality of the home itself with the style and colors in the furnishings design. Mid-century modern design elements paired with brighter more updated colors and textures made for a vibrant combination.
Location
Iowa City, IA
Project Type
New Build
Full Home Furnishings
Design Team
Abby Craighton
Eve Sloan
Comfort, meet craftsmanship. ✨️✨️
The Rowe Comfort + Craft Collection was designed to bring personalized comfort and timeless style into every home. With two seat depths, two arm styles, and multiple sofa lengths (plus loveseats, chairs, and an array of sectional configurations) you can create a look and feel that’s completely your own.
Addtionally you can choose bench cushions or sleeper options, add nailhead detailing for a tailored touch, and explore over 100 different fabric selections to perfectly match your space. Each piece features Rowe’s Harmony cushion—a high-density foam core built for lasting comfort and low-maintenance resilience.
Elevate your relaxation with furniture made for real life, crafted with intention, and designed for you
@rowefinefurniture
✨️New drop✨️
If only you could smell these through the screen! Our new fall and winter candle collection has arrived—rich, inviting scents you have to experience in person. Stop in and find your favorite. 🍂🕯️
In honor of our upholstery sale this month we ask our designers their favorite customizable upholstery peices! Here they are! ✨️
🤎 @youngerfurniture Clover Swivel Chair- @jackieyoderinteriors
🖤 @leeindustries Sling Chair - @alexvonahsen_interiordesigner
💚 @americanleather Parker Sofa - @jackiekiracofe_interiordesign
❤️ @americanleather Montara Sectional - @abbycraighton_interiordesign
🤍 @vanguardfurniture Quinn Sofa - @timothyvanrheenen
💛 @youngerfurniture Womb Swivel Glider Chair - @briellec.interiors
Which designer do you agree with, which one is your favorite?
Light, layered, and quietly refined. ✨
This living space was designed to feel open and airy, with a mix of textures that bring depth to a neutral, timeless palette. Subtle pops of color and pattern add personality without overpowering the calm, minimalist aesthetic, while custom built-ins and curated accessories pull the whole space together with ease.
Head to the link in our bio or comment below for more of this project!
The quiet power of beautiful form. 🕊
These pieces play with shape and texture and are proof that even the smallest elements can hold the most interest. Artful, intentional, and quietly striking ✨️
We’re so proud to be part of the Iowa City design community, and we’d love your vote in the 2025 Best of Iowa City Community’s Choice Awards!
Your support keeps our small business thriving and allows us to keep doing what we love most: creating homes that feel like you. 🖤
Voting is open October 6–20. Thank you for helping make us the best of the best!!
VOTE at the link in our BIO
#VoteForDwell #BestOfIowaCity #ShopLocal
✨ “The Life of a Dwell Showroom” ✨
By popular request… you asked for a walk-through, so here it is 🎥 A little tour featuring our favorite upholstery pieces (yes, they’re on sale 👀) plus all the extras that make our showroom feel like a whole vibe.
🛋️ 30–35% off custom upholstery
🪑 40%+ off most floor models
🗓️ Now through Nov. 2
Because just like Taylor’s new album, you’ll want this on repeat. 🎶
✨ “The Life of a Dwell Showroom” ✨
By popular request… you asked for a walk-through, so here it is 🎥 A little tour featuring our favorite upholstery pieces (yes, they’re part of the sale 👀) plus all the extras that make our showroom feel like a whole vibe.
🛋️ 30–35% off custom upholstery
🪑 40%+ off most floor models
🗓️ Now through Nov. 2
Because just like Taylor’s new album, you’ll want this on repeat. 🎶
✨ The secret is out… ✨
Both of our new vignettes have something major in common: they’re part of our Upholstery Sale! 🎉
From now through Nov. 2, save 30–35% on all special-order upholstery and enjoy at least 40%+ off most floor models. That means custom sofas, chairs, beds, dining chairs, and more - all in the fabrics and leathers you love. (*some vendor exclusions apply!)
🛋️ Customize. Save. Design your perfect space.
Your perfect piece is waiting… but only until Nov. 2
#DwellHome #FurnitureSale #InteriorDesign #Upholstery
Two fresh vignettes, one hidden thread. 👀 Can you spot what ties them together? The secret’s dropping tomorrow… ✨
